Zoran Corporation
http://www.zoran.com/Zoran-Corporation-Announces,345
Zoran Corporation Announces Integrated VUDU Apps Reference Design for Rapid Deployment of Internet Connected HDTVs
SupraHD-Based HDTV Reference Platforms Designed for U.S. & Europe Available Q2 2010

SUNNYVALE, Calif - February 18, 2010 - Zoran Corporation (NASDAQ: ZRAN), the U.S. market share leader in flat panel televisions according to DisplaySearch, today announced that VUDU Apps, a platform for the delivery of Internet entertainment services on HDTVs, and VUDU Movies, the leading HD on-demand movie service currently available, are being integrated on Zoran’s advanced SupraHD TV processor design platforms.

The new reference designs, enabling the rapid deployment of Internet-connected HDTVs for Zoran’s OEM and ODM customers, provide integrated software that includes both Zoran’s TV Applications and VUDU Apps. Zoran customers that deploy VUDU-enabled HDTVs will provide TV viewers access to over 100 apps, ranging from news providers to popular Internet services and VUDU Movies.

Current VUDU Apps include:

“Providing a pre-integrated version of VUDU Apps, running on top of our most advanced HDTV processor platform, will enable our TV customers to deliver the kind of Internet-connected TVs consumers are starting to demand,” said Mustafa Ozgen, general manager Zoran’s Digital TV business unit. “Our highly integrated SupraHD product line provides the best cost-performance solutions in the industry, while delivering the high performance needed to support advanced applications such as VUDU Apps.”

“Solidifying our relationship with Zoran allows us to expand the extraordinary value of VUDU Apps to a broader range of HDTV OEMs and ODMs,” said Edward Lichty, VUDU’s EVP of Corporate Development. “By leveraging VUDU’s unique cloud architecture, Zoran’s HDTV customers’ products will be able to run a constantly expanding suite of applications and services without having to download or install new software in the field.”

About VUDU

VUDU is a leading provider of streaming media technologies and services that deliver Internet entertainment to broadband-enabled HDTVs and Blu-ray disc Players (BDP). VUDU is the creator of VUDU Movies, which delivers on-demand movies in HDX, the only format to offer streaming 1080p resolution and 5.1 surround sound. In addition, the company offers VUDU Apps, a platform to deliver streaming Internet applications to HDTVs and BDPs; examples of applications on the VUDU Apps platform include Pandora, Dailymotion, Picasa, Flickr, The New York Times, The Associated Press, VUDU Movies and many more. For more information, visit http://www.vudu.com/.
 

About Zoran Corporation

Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions for the digital entertainment and digital imaging markets. With over two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain™ technologies for the digital home. Zoran’s proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top-box, DVD, digital camera, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in China, England, France, India, Israel, Japan, Korea, Sweden and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran, the Zoran logo and SupraHD are trademarks or registered trademarks of Zoran Corporation and/or its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

Contact Information

Betty Watkins
Zoran Corporation
408-523-4373
betty.watkins@zoran.com